San Antonio’s popular social media personality Rosa hangs out with makeup influencer James Charles


San Antonian Adam Martinez, who is known for his popular TikTok video as his alter ego Rosa, recently received a makeover from Internet makeup influencer James Charles.

San Antonian Adam Martinez, who is known for his popular TikTok video as his alter ego Rosa, recently received a makeover from Internet makeup influencer James Charles.

Photo: YouTube: James Charles

Photo: YouTube: James Charles

San Antonian Adam Martinez, who is known for his popular TikTok video as his alter ego Rosa, recently received a makeover from Internet makeup influencer James Charles.

San Antonian Adam Martinez, who is known for his popular TikTok video as his alter ego Rosa, recently received a makeover from Internet makeup influencer James Charles.

Photo: YouTube: James Charles

San Antonio’s popular social media personality Rosa hangs out with makeup influencer James Charles

As San Antonio’s Adam Martinez’s social media personality Rosa rises in popularity, his list of celebrity friends is also growing.

Martinez, a Southwest High School graduate, creates viral videos on TikTok of himself as Rosa, his heavy bronze- and fake eyelash-wearing alter ego. He based the character off his female relatives to humorously troll San Antonio women.

In December, his first video as Rosa, who normally wears a T-shirt on her head, went viral. Since then, he has gained millions of followers and the attention of at least one social media influencer.

RELATED: San Antonian trolls women with ‘diva’ alter ego in viral TikTok videos

Beauty guru and YouTube star James Charles recently gave Rosa a makeover.

In a video that was uploaded Tuesday on Charles’ YouTube channel, Martinez discusses his TikTok fame, makeup and his character Rosa.

“Rosa came to life and she changed my life,” the 20-year-old said. “… She’s very much like my alter ego, so she’s just like kind of built inside of me.”

The San Antonian has 4.2 million followers on TikTok and has since left his job at a call center.

Earlier this year, Rosa was invited to Rihanna’s Fenty Beauty TikTok House, a studio that was set up by the pop singer to promote her makeup line. Rosa appeared in a video at the studio with a caption that reads “Rosa had to show the #Fentybeautyhouse how it’s done.”

Priscilla Aguirre is a breaking news reporter and general assignment writer. Read her on our breaking news site, mySA.com, and on our subscriber site, ExpressNews.com | priscilla.aguirre@express-news.net | @CillaAguirre