‘We will be changing our name’: How San Antonio CrossFit gyms responded to CEO’s George Floyd tweet


Several San Antonio gyms distanced themselves from a comment by CrossFit chief executive Greg Glassman regarding George Floyd.

Several San Antonio gyms distanced themselves from a comment by CrossFit chief executive Greg Glassman regarding George Floyd.

Photo: Kim Brent/The Enterprise

Photo: Kim Brent/The Enterprise

Several San Antonio gyms distanced themselves from a comment by CrossFit chief executive Greg Glassman regarding George Floyd.

Several San Antonio gyms distanced themselves from a comment by CrossFit chief executive Greg Glassman regarding George Floyd.

Photo: Kim Brent/The Enterprise

‘We will be changing our name’: How San Antonio CrossFit gyms responded to CEO’s George Floyd tweet

Never Falter CrossFit announced Sunday that the San Antonio gym will change its name to Never Falter Fitness.

The Far West Side gym made the decision in response to a comment by CrossFit chief executive Greg Glassman regarding George Floyd. On Saturday, Glassman had responded to a tweet that said, “Racism and discrimination are critical public health issues that demand an urgent response.”

Glassman replied, “It’s Floyd-19.”

Never Falter was one of several San Antonio gyms that distanced themselves from Glassman.

On Facebook, Never Falter noted that they had been a CrossFit affiliate for more than four years, but would no longer maintain their affiliation with the brand because they “will not tolerate this nor support it.”

“Effective immediately we will be changing our name to Never Falter Fitness. We will continue to provide a welcoming environment, strong community, and kick ass workouts!”

READ MORE: Will CrossFit survive?

Another San Antonio gym, Mission CrossFit SA on the North Side, is also questioning its future with the brand. The gym told its community members that it was “horrified and embarrassed by the comments.”

“We are not planning to renew our affiliation with CrossFit, barring any significant changes in the company’s leadership,” Mission wrote. “Real leadership and tangible changes are imperative in today’s world.”

More than 14,000 gyms around the world pay $3,000 a year to use the CrossFit name. A wave of gyms — and main sponsor Reebok — have cut ties with the company in the wake of Glassman’s comment.

In an statement Sunday, the chief executive wrote, “I made a mistake by the words I chose yesterday. My heart is deeply saddened by the pain it has caused. It was a mistake, not racist but a mistake.”

Several other local affiliates also spoke out about the comment.

“CrossFit is the type of exercise we practice and Crossfit San Antonio operates independently,” one wrote. Another, Alamo City CrossFit, said the gym “finds the statements made by CrossFit’s CEO deplorable and we absolutely condemn racism.”