San Antonio’s TikTok star ‘Rosa’ highlighted by Cosmopolitan, Alexander Wang


Photo: Instagram Screenshot

San Antonio’s bronzer-streaked TikTok star Adam Martinez, known by his more than 6 million fans as “Rosa,” was recognized nationally twice this week.

San Antonio’s bronzer-streaked TikTok star Adam Martinez, known by…

San Antonio’s bronzer-streaked TikTok star Adam Martinez, known by his more than 6 million fans as “Rosa,” was recognized nationally twice this week.

Martinez, or @adamrayokay across social media, was featured by Cosmopolitan on Wednesday alongside fellow TikTok personality Marlene Mendez for “giving other underrepresented cultures on the platform permission to be themselves.”

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The magazine dedicated a full spread to the rise of the two internet stars and how they managed to amass their respective legion of fans with quick clips filmed in their homes. Martinez’s fame is fairly new, he’s been a viral TikTok persona for less than a year. He told Cosmopolitan “Rosa” helped him find his true self.

“It kind of teaches me that I can do whatever I want,” he told the magazine. “It just makes me feel powerful because Rosa is literally a part of me. I didn’t make this character up. She’s literally inside of me, and she is a part of my everyday life. If it brings people this joy, then that just makes me 10 times happier.”

Martinez also shared his plans for the future, like touring with other TikTok celebs whenever the coronavirus pandemic allows. He also wants to use his platform for advocacy.

“I just want to be an advocate for so many things,” he told Cosmo. Whether it’s being plus-sized, being a gay man — I just want to be able to let people know that it’s okay to be yourself.”

Fashion icon Alexander Wang is already seeing him as such. The official Instagram account for the designer shared a photo of Martinez on its grid earlier in the week, recognizing him as the embodiment of “Pride in one post.”

Martinez marked the banner week for his TikTok influence by posting the photos from his Cosmopolitan shoot on Instagram.

“Never give up on yourself and always remember you get what you put out in the world,” he captioned the glam photos. “LONG LIVE ROSA.”

Madalyn Mendoza covers news and puro pop culture for MySA.com | mmendoza@mysa.com | @maddyskye